Authentic Tweens

Posted in Pulse by rebecca
20 Jun 2013

Photo Credit: Abby Wolf

Today’s tween girl has more on her mind than our pop culture leads us to believe. You may think she cares about lip gloss, pink stuff and glitter. Think again. Girls tell us they are into much, much more than that.

In fact, more girls than ever say that they are playing at least 1 sport. And get this! Many girls play 3 or more!

So it shouldn’t surprise you that one of the things that girls tell us they need to learn more about is how to get stronger and healthier. Tips like how to try planking or other techniques for building strength and skill, appeal to these growing girls.

So while pop culture may coax you into believing that girls want to look like models, but we’re learning that girls want to look strong and healthy. So next time you’re evaluating your messaging or thinking about how you want to capture a tween’s attention, think twice about using those stereotypical approaches that often lead to self-esteem erasing messages, and consider identifying a set of messages that can appeal to a tween’s growing strength.

From the authentic tween point-of-view,

Your Trusted, Tween Trends Team

We are revolutionizing the way big brands connect with tweens. 

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COPPA Regulations Update in 2012

Posted in News by rebecca
26 Nov 2012

According to the Children’s Online Privacy Protection Act (COPPA) will get an update by year’s end. The act written in an age before smart phones and tablets, where children are online daily, is due for a review.

iTwixie has always approached child safety a little differently than COPPA. At iTwixie, we believe it’s our job to not only keep a child’s personal information safe, we believe that it’s our job to make sure all content, messages and partnerships that we bring to our community is appropriate, empowering and provides a positive experience for iTwixie girls.

While we applaud COPPA for recognizing the changes it needs to make, we likewise see an opportunity for more companies to see their responsibility to children as one that goes beyond what COPPA mandates.

That’s why we moderate 100% of our memberships posts. We don’t stand in the way of self expression, but rather, stand in the way of creepy people who would like to post creepy things on a child-targeted site. We believe it is our duty to moderate anything that’s inappropriate before a child sees it. And that’s what we do.

Our dedication to providing a safe and fun place for children online will always be at the center of our mission and vision.

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Tween Trends 2012 Q1 Report

Posted in Research by rebecca
23 Apr 2012

Authentic Interactions Q1 2012

We’ve observed a fascinating dynamic on character-building and challenging content encourages tween girls to respond in extremely positive ways. In this first issue of 2012, we are pleased to share some important observations we’ve made and explore other research-related topics.

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