Our Approach

Tween Trends helps you understand and engage tween girls authentically so you can meet your business goals while serving today’s tweens better.

Understand Tweens

Start with the latest issue of Tween Trends and keep on level with tweens – we are creating another one right now!

If you need more answers, ask us to research a specific question. Need more?

We are happy to meet with you and design a study that will get you the answers you need. Email us at research@tweentrends.itwixie.com.

Tween Trends will support your project by:

  • Organizing what you already know
  • Determining what you need to know
  • Defining where to start studying
  • Conducting research
  • Providing easy to understand recommendations
  • Testing core strategies, benefits and ideas
  • Supporting creation of the best solution

Learn From Tweens

The core of our approach is communicating directly with tweens, where they are. We listen to their input regarding:

  • Interests
  • Abilities, challenges
  • Reactions to brands
  • Likes and dislikes
  • Communication preferences

Tween Trends is powered by iTwixie.com, the only online community specifically designed to authenticate the tween girl experience. With ongoing input directly from tween girls, we’re perfectly positioned to provide you with the most up-to-date information about the types of interests tween girls have.

Engage Tweens

Let us help you connect directly with tweens. There are 20 million tween girls in the US alone who are full of curiosity, smarts, ideas and beauty. iTwixie challenges girls to express their unique talents, creations, natural beauty and true interests.

We offer a variety of high quality messaging tools for your organization to reach iTwixie girls and we are happy to design a solution that matches your needs.

Contact us at research@tweentrends.itwixie.com.

Powered by iTwixie.com™

iTwixie.com is the ultimate hangout for tween girls and offers tween girls empowering, safe fun. Girls on iTwixie create blogs, comment on articles and respond to surveys, create clubs and contests and more. We gather this data, study and analyze our observations, and use our findings to help like-minded brands to better understand tween girls.

We are extremely protective of the participants on iTwixie and do not collect information that could be used to identify any of them individually. Everything on iTwixie is moderated, so participants cannot post information that might allow them to be contacted in the offline world. In addition iTwixie, Inc. is a licensee of the TRUSTe Children’s Online Privacy Seal Program. TRUSTe is an independent organization whose mission is to build user’s trust and confidence in the Internet by promoting the use of fair information practices. TRUSTe is a world leader in online child safety and we are proud to partner with them to provide the safest online experience for girls around the world.